Department of International Marketing

INTRODUCTION

The bachelor of Technology Honours degree in International Marketing is a four-year full time honours degree programme. The programme of study comprises six semesters of full time studies at the university and two semesters of industrial attachment.
 

Objectives

The degree programme focuses on International Marketing as area of study and aims to:-

Train, teach and produce visionary, creative, charismatic, incisive, strategic and enterprising international marketers and exporters of goods, services and investments Make a concerted effort at creating an export and international business culture and emphasizing the generation of export revenue as a long term solution to foreign currency shortages in this and other countries Promote Foreign Direct Investment and maximize economic and industrial growth

Qualifications for entry to programme

Generally, entry requirements for acceptance are good Advanced Level passes. For selection purposes, candidates must have passed 5 GCE O-levels with Mathematics and English Language being mandatory. Preference will be given to candidates with commercial and related subjects, e.g. Geography, Management of Business, Accounting, Economics, Computer Science, Law, Sociology, Mathematics and Statistics.
 

Programmes on Offer

  Bachelor Of Technology Honours Degree In International Marketing
 

Career opportunities

Graduands have a wide choice of career paths in all sectors of the economy e.g. working as senior and top corporate managers in international marketing/ exports related jobs in commerce, industry and the public sector. They can also set up their own business and export goods/ services or set up consultants. There are also opportunities to go and practice in the region and abroad. Others can pursue higher degrees at this and other universities with a view to becoming academics/ lecturers and researchers, as well as senior managers in the public and private sector. Graduands will be required globally to spearhead the export drive in terms of goods, services and investment; assist firms and countries maximize foreign exchange earnings and Foreign Direct Investments and to assist in creating an export and international business culture in this and other countries.